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Flatter your best 5 clients

Here's an idea... flatter your best 5 clients by asking them how you might go about getting more great clients like them. Maybe it is all about how you ask, but such a simple question could have enormous potential for your business. Get referrals and get valuable feedback with one simple question.

See the entire article below.

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A Great Way to Get Referrals

When I saw the suggestion below on getting referrals, I just knew it was a legal marketing winner. I even said to myself “Self, why didn’t you think of that?” Apparently, the idea was first mentioned by Matt Homann on his (non)billable hour blog a few months back, and was later picked up by my friends Michelle Golden of Golden Practices  and Miriam Lawrence at Automatic Referrals..

With that much blogging talent behind it, you just know it has to work. In Matt’s words, the suggestion is:

“Find your five favorite clients.  Take them to dinner.  Don’t let them leave until they answer this question:  What can I do to get more clients like you?”

It isn’t clear whether he is recommending that you take the five to dinner together or one at a time. I see advantages in either approach, but would recommend doing so one-on-one. The important thing is that it will work because:

  • Clients will be flattered that you think so highly of them, and their opinion;
  • What they say will tell you a lot about why they chose you, continue to use you, and what your brand is in their eyes; and
  • It will likely motivate them to think of clients they could actually refer to you.

I really like this idea.  You may ask the question differently, but the point is clear. Let me know if it works for you.

By Tom Kane

Tom Kane, a former practicing attorney, is the principal of Kane Consulting, Inc., a legal marketing consulting firm. To know more about the Author visit:
http://www.legalmarketingblog.com/cat-about-tom.html

Genuosity's KudosWorks helps businesses automate customer referrals by providing the tools that their customers need to provide testimonials and to recommend them to friends.

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